Why is each person on your team here?
List every person on your team. Next to each name, write the actual reason they joined — not the LinkedIn-friendly version.
They were tired of corporate. They wanted to work with you. They needed the income. They couldn't say no to the problem. They wanted to prove something to themselves.
If you can't fill in a real answer for someone, you don't know them well enough yet — and you won't know what makes them stay. Have the conversation that fills the blank. Most founders skip this conversation because it feels intrusive. The intrusion is recruiting honestly.
Re-do this list every six months. Reasons change. Vin came in tired of mortuaries; midway through the job he's there because he won't leave Chris. The reasons that change tell you who's growing. The reasons that don't change tell you who's leaving.
