Step 02 of 07 · People · free
PRIME Co-Founder Fit
Most startup obituaries name a co-founder split as the cause of death. The wound underneath is usually two people who never had the conversations the relationship needed.
Instructions: The question underneath is simple — do you and your co-founder want the same thing, and have you had the conversations to know? Sit down together, whether you are deciding to start or something already feels off. Work through all fifteen questions across the five dimensions: Purpose, Roles, Investment, Mindset, Equity. Answer each one honestly — Yes, Partial, or No. Then read your PRIME result and have the conversations the gaps reveal, before you commit equity, time, or money. Honesty matters more than the score — and hold one rule: if it is not a clear yes, it is a clear no.
Already mid-flight? You can run this compass on its own — it doesn't need the earlier stages first. To follow the full sequence, start at Purpose.
Dimension 1 of 5
Purpose
Do we want the same thing?
We agree on what success looks like — the kind of company we're building, the timeline, the scale.
We've talked about what would make either of us walk away from this venture.
We agree on whether this is a venture-backed swing-for-fences play or a sustainable lifestyle business.
Answer all three to continue.
Your turn