Library · Pain
Pain books for founders.
“I'm not sure the problem is real enough.” — 7 hand-picked books for the Pain stage of the 7P Framework. Every book personally read. Every summary ends with a Practice Card.
Hover a stage to see the founder problem it covers. Books are grouped by their primary stage; many also support a secondary stage.
Pain
7 booksPain
Innovation and Entrepreneurship
Peter Drucker
For when 'opportunity' feels mystical and you want it to be discoverable.
ProvePain
The Art of the Start
Guy Kawasaki
For when you don't know which of the founder-tasks comes first.
ProductPain
Influence: The Psychology of Persuasion
Robert Cialdini
For when you can't tell why some pitches land and others don't.
ProvePain
Change by Design
Tim Brown
For when you keep shipping things that don't fit the people you built them for.
ProductPain
Inspired
Marty Cagan
For when product feels like guesswork and you want the discipline.
ProductPain
The Art of Innovation
Tom Kelley
For when creativity feels like a personality trait — and you want it to be a process.
ProductPain
Well-designed
John Kolko
For when designing for users keeps becoming designing by committee.
Summaries rolling out
The first batch of in-depth summaries is being written now — every book on this shelf will get its own page with a deep summary, key takeaways, and a Practice Card. Click any book to see its current state.