Library · Prove
Prove books for founders.
“I need traction, validation, or evidence.” — 6 hand-picked books for the Prove stage of the 7P Framework. Every book personally read. Every summary ends with a Practice Card.
Hover a stage to see the founder problem it covers. Books are grouped by their primary stage; many also support a secondary stage.
Prove
6 booksProve
The Lean Startup
Eric Ries
For when you've been building too long and you're scared of the silence at launch.
Prove
Zero to One
Peter Thiel
For when 'better than competitors' feels like the wrong answer to the wrong question.
PainProve
Competitive Advantage
Michael Porter
For when 'first-mover' isn't actually a strategy and you need a real one.
Prove
Blue Ocean Strategy
W. Chan Kim & Renée Mauborgne
For when the market you're chasing is bloody and you suspect there's a clearer one.
Prove
Good Strategy, Bad Strategy
Richard Rumelt
For when your strategy doc is full of goals and empty of logic.
Prove
The 22 Immutable Laws of Branding
Al & Laura Ries
For when 'brand' feels like a vibe — and you want a discipline.
Summaries rolling out
The first batch of in-depth summaries is being written now — every book on this shelf will get its own page with a deep summary, key takeaways, and a Practice Card. Click any book to see its current state.